Creative Content
Content Strategy & Creative Direction
Shaping brand voice and storytelling with structured, platform-ready content planning.
Monthly/quarterly content theme planning aligned with brand objectives.
Social media series and content pillars (e.g., Food Diaries, Chef’s Voice, Behind-the-Scenes).
Holiday and trend-based content kits, including slogans, copywriting, and visual concepts.
Visual Design & Content Production
Translating brand identity into scroll-stopping visuals and engaging formats.
Photography and short-form video content production.
Social media visual templates and post design.
Pop-up, festive, and seasonal visual asset design (e.g., menus, posters, packaging, event décor).
Social Media Management
Holistic platform management to grow engagement and community.
Editorial calendar planning for platforms such as Xiaohongshu, Douyin, and WeChat.
Content publishing, community engagement, and daily interactions.
Performance tracking, data analysis, and content optimization recommendations.
Paid ad strategy and media placement.
Campaign & Experiential Marketing
Integrated activations to drive buzz, foot traffic, and brand affinity.
Creative concepts for seasonal campaigns and product launches.
Planning for pop-ups, limited-edition menus, and brand collaborations.
End-to-end event strategy: from offline experiences to online amplification.